A New Way to Talk About the Social Determinants of Health

QualityTool

A New Way to Talk About the Social Determinants of Health

Description

A New Way to Talk About the Social Determinants of Health represents a comprehensive effort at identifying ways of talking with the general public, including swing voters and opinion elites, about social determinants of health. This publication, developed by the Robert Wood Johnson Foundation, describes a new framework to create more compelling, effective, and persuasive messages that resonate across the political spectrum.

Content includes:

  • Why we need a better way to talk about the social determinants of health
  • Peeling the onion: How we found a better way to talk about the social determinants of health
  • Choosing words: Best practices in the language and framing of social determinants of health
  • Finding one fact to fight fiction: The use of data and information to support—not make—your case
  • Thinking in pictures: The deep metaphors that drive how politicians see health disparities
  • Changing our frame of mind: The role of the mind, brain, and emotion in developing messages

Developer:

Robert Wood Johnson Foundation

Funding Sources:

Robert Wood Johnson Foundation

History

Release Date: 2010
Original Summary: December 2010
Last Updated: 12/19/12

Disclaimer: The inclusion of a tool in the Innovations Exchange does not constitute or imply an endorsement by the U.S. Department of Health and Human Services, the Agency for Healthcare Research and Quality or Westat of the tool or of the submitter or developer of the tool. Read more.

This website is certified by Health On the Net Foundation. Click to verify. This site complies with the HONcode standard for trustworthy health information: verify here.