Latch On NYC

QualityTool

Latch On NYC

Description

Latch On NYC is a citywide initiative designed to support mothers who choose to breastfeed. The initiative includes a public awareness campaign highlighting the health benefits of breast milk, such as reducing the risk of ear infections, diarrhea, and pneumonia.

The Latch On NYC Web site provides the following materials:

  • Initiative description
  • Subway ads
  • Hospital posters
  • Myths and facts about Latch On NYC
  • Latch On NYC hospital commitments and endorsements

 

Developer:

New York City Department of Health and Mental Hygiene

Funding Sources:

New York City Department of Health and Mental Hygiene

History

Original Summary: May 2014
Last Updated: 08/13/14

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