Screen for Life: National Colorectal Cancer Action Campaign

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Screen for Life: National Colorectal Cancer Action Campaign

Description

The Screen for Life: National Colorectal Cancer Action Campaign informs men and women aged 50 years or older about the importance of having regular colorectal cancer screening tests.

The central campaign messages include:

  • Colorectal cancer is the second leading cancer killer in the United States of cancers affecting both men and women
  • Screening saves lives
  • Colorectal cancer often can be prevented. Regular screening tests can find precancerous polyps so they can be removed before they turn into cancer
  • Screening can find colorectal cancer early, when treatment can be very effective
  • Polyps and colorectal cancer may not cause symptoms, especially at first
  • Both men and women are at risk
  • Many insurance plans, including Medicare, help pay for colorectal cancer screening

Supporting educational materials include:

  • Fact sheets, brochures, posters, and print ads
  • Television and radio public service announcements

Some materials are available in Spanish.

Developer:

Centers for Disease Control and Prevention; Entertainment Industry Foundation; National Colorectal Cancer Research Alliance

Funding Sources:

Centers for Disease Control and Prevention; Entertainment Industry Foundation; National Colorectal Cancer Research Alliance

History

Release Date: 1999
Review Date: 2008
Original Summary: March 2009
Last Updated: 04/27/09

QualityTool Classification

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